Offers

Spreading a new client culture

The product and service offering is an integral part of the culture of brands and retailers.

Nevertheless, many are rethinking their customer experience, which is no longer limited to the product aspect. It now requires a focus on the human dimension.

Developing a customer culture is a challenge and a change.

The job of sales advisor is changing and evolving into a “multi-format” advisor.

25% of the time, salespeople communicate with their customers at a distance.

So what are the impacts on training programmes?

Sales ceremony training is no longer adapted. Selling is no longer transactional, but experiential and emotional.

Together with the brands, we are building a new approach to customer relations based on a new corporate culture:
 
  • What values should customers experience?
  • How to develop situational intelligence?
  • What are the new gestures of excellence?
  • What resources do salespeople have to amplify their actions?
  • How do managers themselves embody these values with their first customers, their team?
Contact us for more information
diffuser-une-nouvelle-culture-client

Martin

IT manager (luxury groupe)

When you have a position at group level, you don't necessarily think about training in the presence of retail teams. I followed a distance learning course with people from very different worlds and different brands. I was able to develop my management skills while at the same time discovering the business of boutiques, which at first seemed very different.

Laura

Regional director (Home Universe)

In a few days I learned the best methods to manage a region, prioritise my visits, manage from a distance and develop my leadership. I was lucky enough to be coached on visits and I didn't know that the job of RD could be learned.

Marcel

Boutique Manager (Watchmaking)

The trainers and the tools offered are a real plus. Being a manager is not something you can improvise. The training is a good response to the problems that we encounter in the field on a daily basis. I think I have really enriched myself as a manager. And I think that my colleagues have seen this clearly!

Emma

Shop assistant (lingerie)

My company offered me the chance to follow a future manager course. For a year, I followed training modules with a group of 12 salespeople. In the end, I got a diploma with two years of higher education, even though I only had the baccalaureate. I had an unforgettable year!