Redesign the learning experience for your retail teams

Today, the customer expects a shopping experience that cannot be limited to the product dimension. It now requires a focus on the human side. Developing a customer culture is a sensational challenge for retailers.

Integration of new managers, development of existing managers, development of senior salespeople into managers: the challenges are multiple. Their training is key because they carry the company’s strategy as close as possible to their teams and customers.

Coaching is a unique opportunity to talk about yourself and find your own rhythm. In the retail industry, it allows teams to adapt to the new requirements of a business or to successfully enter a new position.

Today’s manager is inspiring, curious, generous and courageous. How to transform their behaviour and shift their routines in an era of disruption.

We have placed the learner at the heart of a multi-channel development ecosystem: virtual classes, e-leraning, tutor coaching… The pathway allows the creation of classes of apprentices dedicated to each brand and coming from all over France. The learners are present in the field and dedicate part of their day to their distance learning.

Salespeople have often learned their job on the ground and have rarely validated their knowledge. A certification course is a unique experience shared over several months within a class dedicated to your brand.

The job of manager is a learning process and the themes are numerous: customer relations, leadership, sales performance, communication, etc. Many managers have little or no formal education. A certification course is an opportunity to grow and validate their skills.

At the heart of business transformation, the Learning & Development departments of retail brands need to radically rethink their action model. Structuring the learning offer, team commitment, in-house trainers, digital tools: many challenges lie ahead. We help training department teams to structure themselves and adopt the right approach.

The retail academy meets a twofold challenge: a “corporate” challenge on the one hand by transmitting the company’s culture and values across the company, and a “business” challenge by developing the skills of employees and guiding their development. ​

The transformation of the retail industry requires brands to deploy strategic training globally. Our consultants are present throughout the world and support the learning teams in the markets, taking into account the cultural particularities of each region.