Store sales techniques

• The Hospitality: Preparing to sell, thwarting beliefs, encouraging the customer to discover the shop, saying hello with politeness and creating a welcoming atmosphere, getting in touch with customers with the “”4×20″” rule, creating a catchphrase related to the brand and initiating a dialogue, the different categories of customers: the walker, the buyer, the undecided customer, the accompanied customer and the faithful customer
• The posture: the words and expressions that testify to good education, the rare signs of politeness, arm movements, hand expression and the alignment of the body, smile, expression of the face and the signals of benevolence, look in the gaze, the heart turned towards the heart of the customers, the voice, tone and the tempo rhythm, language of the sale, the image that one gives oneself and the image of the brand: the meeting points
• The discovery phase: to make the customer speak with the help of questioning, understanding the client’s universe and the emotion of the moment, listening carefully, rephrasing to better understand, locating complementary shopping tracks and recapitulate
• The proposal, the conclusion and taking of leave: select the good models and dare from the new proposals, the ceremonial presentation of the collection: each model follows a definite movement, convincing by capturing the imagination of the customer, selling the brand, selecting the storytelling path that may interest the customer, overcoming the most common objections, proposing complementary and additional models, concluding with conviction, accompanying the step of checking out and loyalty