Our story
The texageres agency
Since 2007, the agency has supported 90 brands and retailers in implementing tools to integrate, train, promote, and develop the loyalty of their teams.
But where does this name ‘texageres’ come from?
From his summers spent in his family’s small shop, Christophe Flous has two fond memories: the sound of the cash register opening over his head, and his mother saying in French, “Christophe, you’re too much! (t’exagères!)” … when Christophe would interrupt her day as the clock struck 8 PM.
This passion gave rise to the texageres agency.
texageres' professional training offer
Our offer disrupts the usual practices in professional training and learning.
It targets retailers that have identified skills development as a key lever for performance, as well as brands that keep an eye on the savviest of gestures.
With our experience in retail training and our innovative and unconventional vision, brands develop client relationship transformation modules and prepare managers to become inspiring leaders.
We have experience in these locations
Paris
France
New-York
United States of America
Singapore
Republic of Singapore
Milan
Italy
The agency was created
After 15 years in key retail positions, Christophe Flous created the concept of a training agency that breaks with the traditional methods of training organisations and firms. Christophe offers a new approach that is both agile and collaborative, and more in tune with the leaders of major brands and retailers.
The first Boutique École® was created
Training sales associates with just a flip chart has never worked. Because of this, the agency opened training rooms that were transformed into stores. The Boutique École® was born: a clever and fully equipped training space with a modular concept, allowing each brand to produce exact replicas of its stores. Teams learn in conditions that are similar to their daily environment. When teams return to the points of sale, they immediately put the new professional gestures into practice.
Texageres supports the development of young Parisian companies
Boutique École® attracts young and ambitious brands (Ba&Sh, Berenice, Eleven Paris, and Des Petits Hauts, for example) whose rapid growth means they need to boost the skills of their teams. The agency is a partner that has several facets: advisory, operations manual creation, franchise support, performance management tools, procedures, and team coaching.
The Boutique École® was deployed for major brands
Texageres opened 2 new Boutique École® schools and welcomed major brands: Parashop, Descamps, Toys’R’Us, Carven, Costa Coffee … 300 sales associates, department managers, and store managers met there. The training catalog expanded, covering 50 themes entirely devoted to retail.
The CQPI–training journey certification–was created
Texageres played a major role in creating the ‘CQPI’ certification (inter-industry professional qualification) for in-store client advisors. This certification acknowledges the profession of sales associate. Texageres is accredited to certify its journeys for managers. Current and future points of sale managers embark on Boutique École® journeys, enabling them to obtain the equivalent of a ‘BTS’ higher vocational training certificate. The fact that such a certificate now exists for sales associates and managers is revolutionary for the training market.
The Texageres team expanded
The Retail Breakfasts were born, inviting new clients to join us. 10 new consultants and project managers strengthened the team. ‘Magazin’, a monthly newsletter on stores, was launched.
The Learning Design Office was created
Retail professions were changing, and brands were reconsidering the client experience. Texageres thus created its Learning Design Office, where teams invent, write, and test new modules. This is where the very first sales signature and management transformation tools were born. The development projects are strategic, supported by managers and steered by internal trainers.
The sales signature attracted luxury brands.
The creative methods of Texageres excited the curiosity of luxury brands. The teams of the agency designed new sales signatures with art directors. Texageres built partnerships with major luxury groups (Make Up For Ever, LVMH, Chaumet, Le Bon Marché, Saint-Laurent, Boucheron, and Gucci).
The first Retail Academy was launched
The training managers worked on the retail skills benchmarks. Texageres supported them in structuring a new offer for internal training: the Retail Academy. It is composed of 50 tailored training modules that are linked together as part of an internal development journey. Inspired by our offer, the brands created their Boutique École® schools. The brands revised their integration journeys, and trained with occasional trainers. The first Boutique École® was created with Tissot.
Major retailers were quick to adopt the Retail Academy
Maisons du Monde, Rand, and Bouygues Telecom were quick to adopt the Retail Academy concept, deploying it for all of their staff. Texageres worked with existing universities (at LVMH and Kering), providing pedagogical methods that were original and dedicated to the store teams.
With Craneur®, Texageres invented learning via streaming
Craneur® is a mobile training application that is designed as a streaming platform with short videos. This collaborative platform is much more than a traditional e-learning system. It can support management transformation, pass on expertise, provide training on collections, and communicate with customers.
Tomorrow’s learning already exists
Texageres innovated a new offer for apprentices: the work-study days–alternating between school and company time–are over. The class content is sent via the Craneur® application. The Boutique École® sessions are entirely devoted to training, and there are virtual classes every week at the point of sale.
Texageres expands internationally
Driven by the growth of its clients, Texageres designs and deploys training courses in several regions of the world: Europe, UK, Middle East, Asia, America. The international market represents 60% of our business.
Blended learning courses
Training the teams of major retail actors requires the creation of multi-experiential training. Our blended learning courses respond in a new way to the strong constraints of the business. By forming partnerships with the best-known platforms on the market, we bring knowledge closer to the teams.
