Preamble
Our skills development programmes are addressed solely on intra-business courses. That is to say, they’re for employees belonging to the same company.
Prerequisites
This training is aimed at anyone wishing to develop new skills in the trades of the sale. No diploma is required, though a minimum 2 years of experience is desirable.
Goals
Modules for developing in-depth skills:
- Taking charge of a CRM
- Loyalty customers over the long term
- Building a marketing plan for the year”
Programme
- Taking of current practices and those of the team
- Identifying the 9 customer families thanks to the ABC matrix
- Mastering the 9 loyalty strategies with each customer family
- Working with blogs and forums
- Initiating a Social Selling approach: Facebook, LinkedIn, IG, WhatsApp, WeChat, Pinterest
- Sharing “”home”” tutorials with customers
- Communicating thanks to YouTube
- Pre-launching a new collection
- Making personalised gifts
- Co-opting
- Reporting and sharing expert advice
- Sharing a newsletter
- Creating a commercial event: VIP party, birthday, reopening, etc.
- Writing non-intrusive messages
- Realising qualitative phoning and at the right time
- Creating an annual marketing plan
Mobilised Methods
This training takes place according to the following rhythm: 3 classes of 1.30 done remotely + 1 hour of feedback.
Distance sessions integrate virtual classes, tests, intersessional work, coaching, and video learning (optional).
Modality Assessment
This training includes a knowledge test before it starts. It evaluates the starting level of learners. The assessment is measured by a score between 1 to 5.
At the end of the training, the participants fill out the same questionnaire. A new score appears, as well as a percentage of progression. Participants clearly measure the path traveled and define their action plan.
It is also possible to access an optional individual debriefing.
Duration
The duration of this training is
5.30
Terms and Access Delays
Our exclusively intra-business courses are organised and planned on demand.
The start of the trainings takes place a month after the contracts are signed.
Pricing
Our rates for this training start from
1600€ per day
For more information on the rates for this training, please contact us.
Disability Accessibility
This training is accessible for any person with disabilities.
See our conditions of handicap accessibility.
