Alexandre Oudart

Assertiveness in the workplace: how to develop your professional impact

A key skill in the professional world, assertiveness enables people to express their opinions, emotions and needs clearly and respectfully. Whether you are an HR Director, Training Director, General Manager or Retail Director, if you want to develop and encourage assertiveness within your company to improve communication and entrepreneurship, this article explains the steps to…

Read article
Why should your brand actively develop customer relationship on social media?

TikTok, Instagram, WhatsApp or Twitter: social platforms are taking over from traditional media. They symbolise the age of modern communication, favouring the immediacy of information and the interactivity of exchanges. Why has it become essential to ensure customer relationship on social media when you are a brand? Generation Z represents a population of mobile users.…

Read article
The 6 retail trends that will shape 2023

It is an obvious fact that the face of retail is changing in 2023 and its transformation is visible on all levels. This conversion brings together two originally separate boundaries: online and physical commerce. Between e-tail and retailtainment, new codes are being set to adapt to changing consumer habits 🛍 Major retailers are striving to…

Read article
The 10 training trends of 2023 to watch

In the digital age, training and skills development has never been more accessible. Careers and qualifications are set to evolve as rapidly as society in general, a reality that leads to a constant growth in demand for training.  In terms of predictions for 2022, some of these, such as instructional video and continuing education, remain…

Read article
Customer relationship in the digital age: 4 essential steps to build an omnichannel selling strategy

Essential to satisfy and retain customers, customer relationship are at the centre of any company’s marketing strategy. Today, brands can further enhance consumer satisfaction through improved user experience through omnichannel customer relationships. But what is omnichannel selling relationship? 🤔 The answers are in this article: Omnichannel selling : definition If omnichannel selling is considered today…

Read article