03Omnichannel selling

Preamble

Our skills development programmes are addressed solely on intra-business courses. That is to say, they’re for employees belonging to the same company.

Prerequisites

This training is aimed at anyone wishing to integrate a business in-store. No diploma or specific experience is required to follow this training.

Goals

Modules to acquire fundamental skills:

  • Understanding a client’s-multi channel route
  • Being knowledgeable about social networks
  • Creating links with customers and communicate outside the store

Programme

  • Taking stock of current practices
  • Understanding the evolution of customers and customer expectations
  • Knowing the customer path in a connected world
  • Providing consistent service to each point of contact
  • Identifying the different stages of the in-store customer path
  • Orienting the customer upon arrival
  • Listening to the customer actively, understanding their expectations and feeling their emotions
  • Identifying a customer’s digital habits
  • Presenting a collection with the CAPI method
  • Making complementary sales with joy
  • Making live a privileged moment during cash flow
  • Proposing to customers to continue the point of sale experience on social networks
  • Understanding how the customer data is processed
  • Setting up a test and learn
    Knowing the particularities of LinkedIn, Facebook, Instagram, and YouTube
  • Positioning yourself as a facilitator that “”helps choose””
  • Developing your digital culture… thanks to digital!

Mobilised Methods

This training takes place according to the following rhythm: 5 classes of 1.30, done remotely.

Distance sessions integrate virtual classes, tests, intersessional work, coaching, and video learning (optional).

Modality Assessment

This training includes a knowledge test before it starts. It evaluates the starting level of learners. The assessment is measured by a score between 1 to 5.

At the end of the training, the participants fill out the same questionnaire. A new score appears, as well as a percentage of progression. Participants clearly measure the path traveled and define their action plan.

It is also possible to access an optional individual debriefing.

Duration

This training takes place over

7.30

Terms and Access Delays

Our exclusively intra-business courses are organised and planned on demand.

The start of the trainings takes place a month after the contracts are signed.

Pricing

Our rates for this training start from

1600€ per day

For more information on the rates for this training, please contact us.

Disability Accessibility

This training is accessible for any person with disabilities.

See our conditions of handicap accessibility.