texageres has designed a training programme in the image of the brand: bold and creative.The company
A French luxury house with a worldwide presence and annual revenues of €1.8 billion.
The need
In 2012, the company’s art department needed its retail teams to be trained on the new brand signature.
Training solution designed by texageres
texageres has designed a training programme in the image of the brand: bold and creative.
In order for the sales teams to understand this new commercial signature, texageres presented the sale from 4 angles: emotion, communication, precision and commitment.
The training method is a mix of creativity and pragmatism.
To reinforce the effectiveness of this programme, texageres designed a module to help managers train their own teams in this new sales signature.
ANNUAL SESSIONS
EXPERT TRAINERS
SATISFACTION RATE
The training programme
One-day classroom session
Key topics: emotions with customers, key moments, inspiring each other, discovering customers and remembering what is important, engaging in conversations, active listening.
The training delivery plan
Hearing :
- the retail manager
- shop managers
- department managers
- Sales advisors
Duration: 1 day
Location: Paris
Number of sessions: 10 classroom sessions were organised in 2015
