A creative selling ceremony for a network of 1,000 points of sale Company
A premium retail brand with annual sales of around €1.4 billion
The need
The brand, leader in its sector and the favourite brand of the French, wishes to anticipate the future expectations of its customers and update its sales training.
Training programmes
We were immersed in different points of sale for 4 days.
We played the role of salesmen, and served customers to better understand the brand “from the inside”.
We then set up co-construction courses with the 45 regional managers to create a tailor-made programme.
EMPLOYEES INCLUDED IN THE CREATION OF THE TRAINING
TRAINED SALES POINTS
Customer satisfaction
The creation of the training
For each region, we selected an occasional trainer.
We set up pairs of Area Managers and Occasional Trainers to train the teams in their region.
The pairs attended the training. They were then trained to deliver this training to the teams.
The training delivery plan
We have developed guides for facilitating classroom training as well as coaching materials at the POS to support the training.
We also trained the management committee, which pays close attention to the customer experience in the various outlets.
The teams were all trained in one year in 983 outlets.
The training programmes consist of 3 days of classroom training for the area manager and the occasional trainer.
This session includes a 2-day customer module and “Train The Trainer” training.
