TikTok, Instagram, WhatsApp or Twitter: social platforms are taking over from traditional media. They symbolise the age of modern communication, favouring the immediacy of information and the interactivity of exchanges. Why has it become essential to ensure customer relationship on social media when you are a brand? Generation Z represents a population of mobile users.…
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It is an obvious fact that the face of retail is changing in 2023 and its transformation is visible on all levels. This conversion brings together two originally separate boundaries: online and physical commerce. Between e-tail and retailtainment, new codes are being set to adapt to changing consumer habits 🛍 Major retailers are striving to…
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Essential to satisfy and retain customers, customer relationship are at the centre of any company’s marketing strategy. Today, brands can further enhance consumer satisfaction through improved user experience through omnichannel customer relationships. But what is omnichannel selling relationship? 🤔 The answers are in this article: Omnichannel selling : definition If omnichannel selling is considered today…
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Luxury companies are pioneers in customer relations. They quickly understood that, however unusual the product, it was not enough to convince. Impeccable service, an immersive experience in the brand’s universe, personal attention: the customer quickly became the focus of all their attention. An exceptional product for a unique and exceptional customer. Today, the customer experience…
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