The brand needed to redefine its identity, bridging the gap between the brand's heritage and the current perception of the brand.The company
A French haute couture house owned by an Italian group with an annual turnover of 1.4 billion euros.
The need
The brand needed to redefine its identity.
The context
The retail teams had never received training in sales excellence techniques, performance management, coaching or team management techniques.
There was a clear gap between the prestige of the brand and the skills observed in the field.
PERSONS REGISTERED
TAILOR-MADE MODULES
Success rate
The creation of the training
texageres organised individual assessments to identify the specific needs of the retail population.
7 modules were identified. The focus was on team management.
The roll-out started in Europe in October 2019. The programme was rolled out globally from 2020.
Training solution designed by texageres
The training starts with a DISC personality assessment accompanied by a 3-day classroom session.
The main topics covered are
- the role of a shop manager
- using DISC to adapt your communication
- setting SMART objectives
- constructive feedback
- coaching your team
- managing individual meetings
- managing diversity and different generations
- managing complex situations
- being an inspirational leader.
The training deployment plan
The target audience is shop managers.
The programme takes place over 3 days in the classroom.
The training locations are Paris, Milan, New York City, Los Angeles, Hong Kong and Tokyo.
10 classroom sessions have been organised.
