A creative selling signature programme for a global luxury brand
Virginietexageres has designed a training programme in the image of the brand: bold and creative.
Virginietexageres has designed a training programme in the image of the brand: bold and creative.
MarcThe brand needed to redefine its identity, bridging the gap between the brand’s heritage and the current perception of the brand.
PaulineHow we immediately reworked the content of the programme to make it more concrete, more pragmatic and more direct.
CécileA creative selling ceremony for a network of 1,000 points of sale